Austin Bevans, a lively car-salesman, suddenly finds himself heir to the Bevans School for Girls. Since Austin feels that acquiring grace and charm are more important to a young girl than acquiring knowledge, academic courses are dropped, and a charm school emerges. He submits to the charms of Elsie, a student at the school, whose grandfather takes him into his employ after a newly discovered will dispossesses him of the school. Elsie resents Austin for accepting a job with those who formerly thought him undesirable, but later she relents and takes him back.