A documentary portrait of film distributor Pascual Condito and the Argentine film industry. Condito argues that the film business has changed profoundly and that he, like other national distributors, may disappear from the market. A reality he discusses with many of the members of the Argentine film industry who pass through his iconic office. Tired of the difficult times his distribution company is going through, he makes a crucial decision that will allow him to continue in the world of cinema until the end of his life.