This is an ironic, sometimes frankly ridiculous and at the same time sad story about the everyday life of the so-called “upper middle class” - glorified by Woody Allen in America, but still very small in Russia among wealthy citizens. In addition to the enviable affluence, all these businessmen, movie directors, fashion directors, owners of dental clinics and their beautiful wives who are stuck in existential doubts and trivial adultery, are also united by their sonorous `pioneers` (Russian boy & girl scouts) past, which sometimes turns out to be much more difficult than to build a mansion in New Riga...